The Illini Union Board is the student programming board of the Illini Union, the student union of the University of Illinois. Both students and staff saw the current marketing look as stale and not representative of what the group does. The new look also had to fit within the new University of Illinois rebranding. The Illini Union Board was going to be losing its logo and had to begin using its umbrella organization, the Illini Union’s logo moving forward.
The result includes a bright color palette, fun event icons, and a modular poster system.
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