Woodie Wheaton Land Trust is a non-profit whose mission is to protect, preserve, and conserve the land and water of the Chiputneticook Lakes Region of Eastern Maine and Western New Brunswick. The goal of the rebranding was to prepare Woodie Wheaton for its next chapter of growth by crafting a sophisticated look and feel that matched the legacy of the organization. This special landscape is active, alive, and rare and we wanted to communicate those ideas with a dynamic new logo and website.
We retired the original logo, which featured Woodie Wheaton’s signature and emphasized both the rusticism and traditionalism of the region. The new logo pays homage to the beloved Woodie Wheaton by incorporating his initials into a stylized pinecone, where the ideas of tradition, preservation, and a greener future can coexist. We retained the original illustration and transformed it into a seal as a nod to the past.