Woodie Wheaton Land Trust is a non-profit whose mission is to protect, preserve, and conserve the land and water of the Chiputneticook Lakes Region of Eastern Maine and Western New Brunswick. During the strategy phase, we recognized that their visitors have diverse connections to this place. Some have been coming for generations, some are local residents, some are brand new. We wanted to build an engaging website for all of these groups.
The goals of this redesign were to reorganize information, reduce redundancy, showcase the beautiful images and videos taken by the production team, and build a more structured solution to adding content. We did this by simplifying the navigation and building a robust content management system that is built to grow with WWLT but not disrupt the overall site organization. Property pages were updated with key highlights that focus on what activities visitors can enjoy on any given property. This makes planning easier for new visitors and their families. News posts are now connected to sections all throughout the site and demonstrate not only WWLT’s past achievements but hold space for future accomplishments. The resulting website is more organized and skimmable while encouraging in-depth reading for those who want to know more.